The problem with running an online advertisement is that you are paying for the traffic that comes to your landing page through your ads. Sometimes, the traffic can be very expensive, depending on where you advertise your business or the keywords that you are targeting. And there is another problem. Not all traffic is high quality traffic. It means that you might end up getting the traffic that doesn’t convert to any sales at all.
So, how can you tackle this problem before it happens? The answer is by hooking the right target market for your business.
Here are some tips to hook your target market and attract high quality traffic in your online advertising:
Target Specific Audience, Not General Audience
The broader the audience that you target, the lower the quality of traffic that you will get. In fact, you will end up wasting your money when you target general audience. You need to narrow down your target market as specific as possible, and run your promotion on that specific audience. This is the audience that really wants to know about your solution to their problems, and they will likely take what you offer to them.
Shoot For Buying Keywords
The keywords that you target should not be general keywords either. For instance, if you are selling products about weight loss, you shouldn’t just target “weight loss” as your main keyword. This keyword is too general, and there is strong competition for this keyword. Instead, you can target more specific keywords, such as “how to lose weight for new moms” or “the best weight loss product for new moms.” These keywords are more specific, and they cater to a more specific target audience that needs a specific solution for their problem.
Create The Best First Impression
The first time that your audience visits your website, they know nothing about your business. They know nothing about the products that you offer them. Unless you already have a popular business, your target audience doesn’t know about who you are or what you offer. This is why you need to create the best first impression for them, so that they can trust your business immediately. How can you do that? You can do it by creating the best design for your landing page, making your website look professional with a strong headline that motivates them to read your entire sales copy.
Keep Your Business Active On Social Media
Social media is a strong force in your online advertising. Thus, you need to use the power of social media to establish more trust between your business and your audience. When people visit your website for the first time and they don’t know about your business at all, they will try to find out more about your business on social media. This is why you need to be active in social media, so that your target audience can easily engage with you immediately. They can ask questions and communicate with you through social media.
Put Your Ads In Highly Relevant Places Online
The place where you put your ads can have a big impact on your success in online advertising. Make sure to put your ads on websites that offer a highly relevant information about your business niche. It is better to choose a website that offers a very specific information relevant to your niche in order to narrow down your target audience and attract high quality traffic to your landing page.